How does Xiaohongshu open a store? Friends who are familiar with Xiaohongshu must have noticed that some experts or bloggers have opened stores on Xiaohongshu. So how does this kind of Xiaohongshu store open? Does it cost any money?
How does Xiaohongshu open a store?
Before August 2nd, Xiaohongshu could still directly link to third-party e-commerce platforms such as Taobao, but since the launch of the policy of integrating accounts and stores, Xiaohongshu has completely cut off all external links.
This means that in the past, when a master posted a note, he could bring a purchase link, and the user felt that he liked to click directly to jump to the purchase. Although the notes can also mark products, they can only belong to the Xiaohongshu store. If you only open Taobao, Jingdong and other stores, but have not entered the Xiaohongshu mall, you can only let users go to the store through some indirect guidance. Your third-party store completes the consumption.
How to open a store in Xiaohongshu
1. Upgrade professional account
First of all, to open a Xiaohongshu store, you need to open a professional account first. Here is a brief summary of this step, which is to authenticate a field for the account! Then it will be displayed in the creator’s account! The identity label of the professional account can be subdivided into three types :
1) Enterprise type, including large, medium and small businesses, brands, individual stores, etc.
2) Interest-oriented identity tags, including fashion bloggers, shop explorer bloggers, beauty bloggers, photography bloggers, etc.
3) Strong professionalism is required as a professional label for endorsement, including doctors, lawyers, etc.
Among the three types, interest ID tags can be upgraded without submitting any certification materials and fees, while the other two ID tags need to pass relevant qualification certificates and charge a certain review fee. The specific fee depends on the category. For example, 3c and electrical appliances companies upgrade their enterprise professional account audit fees: 600 yuan
2. Quickly open a store
Now whether it is an individual or a business, as long as they upgrade to a professional account, they can quickly open a store. At the same time, the original rigid standard of 1,000 followers has also been abolished, and even 0 followers can directly apply for opening a store.
Then click on the content in the creator to realize it and click on the store, and then there will be a store opening guide. After you settle in, your products will be displayed on your personal homepage, the notes you created, and your live broadcast room (of course, you need to manually add products to the next two channels).
Then just fill in your personal information for opening a store. Secondly, from this step, you can see that the subject of the account may be different from the actual operator.
The following step is interesting. There is a customer service option, which is to choose the customer service platform to operate on behalf of the merchant or the merchant to operate it, because this customer service is generally configured by the merchant itself, and it is rare for the platform to guide the configuration of customer service on behalf of the operation (except for advertising positions)! Another point is that this customer service also has data assessment, that is, satisfaction rate, response speed and so on. You need to pay more attention to this, which is similar to Pinduoduo’s type, but it is not as strict as Duoduo’s requirements.
The last step is to fill in the login email address. This needs to be verified. After the verification is passed, you can use this email address to directly log in to the management background.
In fact, there are certain restrictions on the categories that can be selected for drainage on this platform. If you care about it, you must analyze the attributes and rules of the platform, including the user portraits and gender of the platform.
How much is the deposit for opening a store in Xiaohongshu?
Costs involved
In addition to lowering the threshold for identity and fans, Xiaohongshu also lowered the commission (technical service fee) and shortened the settlement cycle:
If the monthly sales are less than 10,000 yuan, no fee will be charged, and if the monthly sales exceed 10,000 yuan, a 5% commission will be charged; the settlement cycle will be shortened from the original 30 days to 7 days, alleviating the cash flow pressure of small and medium businesses.
This is the platform technical service fee after opening the store. In addition, there will be a deposit involved when opening a store, which is the so-called security deposit.
1. General industry
Personal store, individual industrial and commercial household store is generally: 1,000 yuan
Domestic enterprise stores, specialty stores, and flagship stores: 20,000 yuan
Cross-border enterprise stores, specialty stores, and flagship stores: $3,500
2. Special industries
Beauty industry 020: personal shop, self-employed shop: 10,000 yuan
Health care products and medicine: Domestic personal stores and corporate stores: 200,000 yuan Overseas: 32,000 US dollars (invitation only)
Second-hand luxury goods: domestic personal stores and corporate stores: 100,000 yuan Overseas: 16,000 US dollars
Beauty industry online: Domestic personal stores and corporate stores: 50,000 yuan Overseas: 8,000 US dollars
Health care and nutrition in food are the same as beauty products online.
3. Another industry
Outdoor services – camping and other projects are limited to individual industrial and commercial households and enterprises.
Precautions for opening a store in Xiaohongshu
The Xiaohongshu store is different from the Taobao store. If you open a store on Taobao, the official will more or less give you some traffic support. If it is not good enough, you can also optimize the keyword title, the main image detail page, etc. to get Search traffic.
The Xiaohongshu store does not have a search traffic portal. Users can only enter your store through your Xiaohongshu homepage. Therefore, the only thing we can do is to make good notes and attract more users to enter our store and place orders.