There are quite a lot of famous schools with strong marketing majors. The top ones are Renmin University of China, Chongqing University, Southwestern University of Finance and Economics, Peking University, Shanghai Jiaotong University, etc. Let’s take a look at the top ten marketing majors in China in 2022 famous school.
1. Renmin University of China
In 1983, Renmin University of China began offering marketing courses for postgraduate students and in 1985 for undergraduate students. In 1993, the marketing undergraduate major was established, and 16 marketing professional courses were opened. In 2003, it took the lead in establishing a master’s degree and a doctoral degree in marketing management among domestic universities. The development goal of the Department of Marketing is to adhere to the principle of “equal emphasis on internationalization and localization” on the basis of the mission of the business school and the overall development strategy. It not only actively carries out international academic exchanges and cooperation, continuously promotes the innovation of marketing theory, but also takes root in the development of Chinese enterprises. In practice, we will continue to improve our marketing practice, and strive to become a marketing academic innovation and marketing talent training base that takes root in the local area and influences the world.
Address: No. 59, Zhongguancun Street, Haidian District, Beijing
2. Chongqing University
The School of Economics and Business Administration of Chongqing University was founded in 1937. It has successively built the national “211” key construction discipline technology economy and management innovation, and the national “985” philosophy and social innovation platform. It is now an important supporting discipline for the “Double First-Class” discipline group of Chongqing University. platform. The professional direction of the college includes: energy economics, finance, information management and information system, business administration, marketing, accounting, accounting (ACCA direction), logistics management. Among them, the marketing (digital intelligence marketing direction) major is a national first-class undergraduate major construction point, and a national-level advantageous specialty.
Address: No. 174, Shazheng Street, Shapingba District, Chongqing
3. Southwestern University of Finance and Economics
The School of Business Administration of Southwestern University of Finance and Economics has a long history, and its educational practice in economic management can be traced back to the factory management major of Sichuan University of Finance and Economics, which was established in 1952 when the country adjusted its departments for the first time. The marketing major of the college was established in 1986 with the approval of the head office of the People’s Bank of China. It is the earliest marketing undergraduate major in China. This major is a national-level characteristic major. It introduces the situational education of financial enterprises in teaching and practice, pays attention to the improvement of professional skills such as business communication, marketing planning, market research, and consumer behavior analysis, and strengthens channel design and management, service marketing, and network marketing. , artificial intelligence marketing, financial services and customer relationship management and other professional knowledge training.
Address: No. 555 Liutai Avenue, Wenjiang District, Chengdu City, Sichuan Province
4. Peking University
The Guanghua Marketing Department of Peking University ranks in the forefront of domestic marketing research and teaching institutions with its strong faculty, innovative talent training model, leading international level, and excellent academic research results. The Department of Marketing mainly cultivates senior academic and management talents with solid basic knowledge of management, economics, statistics and psychology, systematic marketing theories and methods, first-class quantitative analysis ability and international vision. Established in 1995, the Guanghua Department of Marketing has strong teaching staff. There are currently 10 professors, 1 associate professor, and 2 assistant professors, all of whom are doctoral supervisors.
Address: No. 5, Yiheyuan Road, Haidian District, Beijing
5. Shanghai Jiaotong University
The history of the Marketing Department of Shanghai Jiao Tong University can be traced back to the Railway Management Department of Shanghai Jiao Tong University established in 1918. In 2006, the Department of Marketing was formally established, consisting of two disciplines of marketing and strategic management, responsible for the cultivation of undergraduates, masters and doctors in the direction of business administration (marketing management). The Department of Marketing has strong faculty and outstanding academic achievements, attaches great importance to discipline construction and international development, and aims to cultivate solid basic theoretical knowledge in management, statistics, economics, etc. Management talents with a global perspective.
Address: No. 800, Dongchuan Road, Minhang District, Shanghai
6. Fudan University
Since the 1980s, Fudan University has been cultivating master and doctoral students in the direction of marketing, and officially established the Department of Marketing in 1999. At present, there are marketing undergraduate programs and master programs, and it is also training doctoral students in the direction of marketing under the major of business management. The department has a “China Marketing Research Center” (in cooperation with the China Marketing Society) and a “Service Marketing and Service Management Research Center”, and has established a “Fudan University Behavioral Science Laboratory” (preparation), which has extensive experience in the field of marketing. academic and social impact.
Address: No. 220, Handan Road, Yangpu District, Shanghai
7. Zhongnan University of Economics and Law
The predecessor of the School of Business Administration of Zhongnan University of Economics and Law was the Department of Factory Management and the Department of Trade established in 1949 during the Chung Yuan University period. Five undergraduate majors including international economics and trade, marketing, agricultural and forestry economic management, tourism management, and business administration were selected for the construction of national first-class undergraduate majors, and four majors in business administration, marketing, agricultural and forestry economic management, and international economics and trade were selected for Hubei Provincial brand professional. The marketing major is a characteristic major of the Ministry of Education and a national “professional comprehensive reform pilot” project. Nine courses including “International Trade” and “Marketing” were selected as national first-class undergraduate courses and national excellent courses.
Address: No. 182, Nanhu Avenue, East Lake New Technology Development Zone, Wuhan City, Hubei Province
8. Huazhong University of Science and Technology
The School of Management of Huazhong University of Science and Technology was established in 1979. It has experienced the development process from the initial Department of Engineering Economics, Department of Management Engineering, School of Economics and Management, School of Business Administration to the School of Management. The School of Management currently has two first-level discipline doctoral degree authorization centers and a post-doctoral research station in Management Science and Engineering and Business Administration. There are 3 academic master’s degree authorization points including management science and engineering, business administration, and economic law, and 3 professional master’s degree authorization points such as MBA/EMBA, master of accounting, and engineering management. Among them, the marketing major of the college has been approved as a national first-class undergraduate major construction site.
Address: No. 1037 Luoyu Road, Hongshan District, Wuhan City, Hubei Province
9. Sun Yat-sen University
The marketing discipline of Sun Yat-sen University School of Management has a long history and a good reputation in China. In 1983, it was the first in China to recruit undergraduate students majoring in marketing, in 1989 it began to recruit master students majoring in marketing, and in 1997 it began to recruit doctoral students majoring in marketing. Sun Yat-sen University is one of the earliest institutions in China to train doctoral students in the direction of marketing. The Department of Marketing trains marketing undergraduates and dual-degree undergraduates, and recruits marketing masters and doctoral students. The Department of Marketing undertakes marketing courses in MBA, EMBA, EDP and other manager education, and participates in internal training of enterprises.
Address: No. 135, Xingang West Road, Haizhu District, Guangzhou City, Guangdong Province
10. Xi’an Jiaotong University
The predecessor of the Marketing Department of Xi’an Jiaotong University is the Marketing Department of the former Shaanxi University of Finance and Economics established in 1986. It is the first professional department in China to offer marketing teaching and research. After the merger of the three schools in 2000, the Department of Marketing was established on the basis of the Department of International Trade of the School of Management of Xi’an Jiaotong University and the Department of Marketing of the former Shaanxi University of Finance and Economics through personnel integration. The discipline of the Department of Marketing is a national first-level key discipline: Business Administration. The Department of Marketing undertakes the teaching tasks of marketing, marketing management, consumer behavior, market research and forecasting, international business, economic law and other courses in the undergraduate, master, and doctoral programs of the School of Management. Marketing.
Address: No. 28 Xianning West Road, Beilin District, Xi’an City, Shaanxi Province