E-commerce livestreaming has existed in China for several years.In recent years, under the macro environment of consumption upgrades, the conversion rate of various KOLs with goods has exceeded 70%, and the sales conversion rate of the live streaming platform Livestream Salesperson has reached more than 83%.These 10 Livestream Salespersons are among the top.
1. 薇娅viya
Taobao has more than 17.005 million followers, a fan appeal index of 1,000, a business conversion index of 1,000, and an annual income of more than 30 million. During the 618 period of 2019,薇娅viya drove a total transaction volume of over 500 million yuan. In the first half of 2019, the total transaction volume of Taobao live broadcast exceeded 13 billion. Her alone guided transaction volume has almost equaled that of a vertical e-commerce platform for one year. GMV. In 2018, 薇娅viya devoted himself to public welfare live broadcasting, which drove the sales of agricultural products in poverty-stricken areas to nearly 30 million, and the sales amount in the live broadcast room exceeded 300 million yuan throughout the day.
2. 辛有志
Kuaishou has 37.13 million fans. In November 2019, 19 live broadcasts reached 741 million yuan in sales, and the purchasing power of a single fan reached 21.9 yuan. It can be called the number one Kuaishou sales Livestream Salesperson, and it has topped the list for 4 consecutive months. Prior to this, 辛有志 also sold 60,000 + orders in 10 minutes in the Ju Cost-effective Short Selling Plan in April 2019; participated in the 618 Best Seller Contest in June, and sold 310,000 + single-product laundry detergent in 3 minutes; July The star flagship store product was launched for the first time, breaking the 5 million sales record in 5 seconds. The total GMV of its live broadcast sales in 2019 was 13.3 billion.
3. 李佳琦
The lipstick brother 李佳琦 has more than 21.014 million Taobao followers, a fan appeal index of 1,000, a business conversion index of 1,000, and an annual income of more than 20 million. He sold 15,000 lipsticks in 5 minutes on Taobao live broadcast, 5,000 small gold bars in 1 minute, and 3.53 million in 5 and a half hours. On January 7, 2020, its public welfare live broadcast sales amounted to over 10 million. On January 24, it raised 71.4 million donations for the Wuhan Refueling Public Welfare Project. On October 17, 2019, 李佳琦 was selected into the 2019 Forbes China Under 30 Elite List.
4. 雪梨_Cherie
Sales Livestream Salesperson ranks in the top ten, Taobao has more than 13.212 million followers, a fan appeal index of 1,000, a business conversion index of 985, and an annual income of more than 20 million. 雪梨_Cherie began operating its own “Mrs. Qian” Taobao store during the junior year. In 2017, it had a net income of 150 million and was shortlisted in the Forbes China 30 Under 30 Elite List. On September 2nd, 2019, 雪梨_Cherie joined Taobao live broadcast, and a total of 3 live broadcasts in 21 days, cumulative sales reached 170 million, and set a live broadcast record of more than 5 million single product sales.
5. 散打哥
The number of Kuaishou fans was 46.99 million. In November 2019, there were 56 live broadcasts, with sales of 119 million yuan. The purchasing power of a single fan reached 2.6 yuan, ranking second in the big Kuaishou sales Livestream Salesperson. In the 2018 Kuaishou Selling King event, the number of simultaneous online users in the live broadcast of 散打哥 quickly exceeded 1 million, sold 30,000 LM toothpaste in 1 minute, and sold nearly 100,000 sets of seven wolves men’s thermal underwear in 10 minutes. Three hours online, 散打哥 drove 50 million sales, and a day’s turnover reached 160 million.
6. 蛋蛋小盆友
The number of Kuaishou fans was 4.871 million. In November 2019, there were 30 live broadcasts, and sales of 118 million yuan were recorded. The purchasing power of a single fan reached 24.6 yuan, ranking third in the big Kuaishou sales Livestream Salesperson. On March 18, 2020, 蛋蛋小盆友 started broadcasting for one hour, selling 90 million yuan, breaking 100 million yuan in 80 minutes, and the entire live broadcast sales amount exceeded 300 million yuan. Among them, Xinxuan belts sold 530,000 pieces, with sales exceeding 43 million yuan; fashionable Barbie pants sold 250,000 pieces; women’s knitted stretch jeans sold 90,000 pieces per second.
7. 哈西美食
Selling Livestream Salesperson ranks behind 蛋蛋小盆友, is the 哈西美食 with Kuaishou fans reaching 4.208 million. 哈西美食 broadcasted 61 live broadcasts in November 2019, setting a sales of 118 million yuan, and a single fan’s purchasing power reached 26.1 yuan, ranking fourth in the big Kuaishou Livestream Salesperson. Although 哈西美食’s video works are mainly food teaching, the highest proportion of products in her live broadcast sales are beauty and body products, accounting for 43.79%, and her fast-hand sales ability reaches S-level.
8. 烈儿宝贝
One of the top ten Livestream Salespersons on Taobao. Taobao has more than 3.752 million followers, 1,000 fan call index, 1,000 business conversion index, and annual income of more than 10 million. On the day of Double Eleven in 2017,烈儿宝贝 generated sales of 10 million yuan in 5 minutes, and the total sales on Double Eleven was nearly 40 million. On Double 12 of the same year, 烈儿宝贝 sold 36 million in a single game, and the highest number of views in a single game was 260. More than 10,000 yuan, its total revenue in 2017 exceeded 600 million yuan. In 2018, the annual sales of 烈儿宝贝 Internet celebrities exceeded 1 billion.
9. 陈洁
One of the top ten Livestream Salespersons on Taobao, with more than 2.796 million followers on Taobao, 996 fan call index, 996 business conversion index, and annual income of more than 10 million. 陈洁 once sold 177 million in the Taobao Live Autumn Clothing Awards in three days, with a single-day turnover of 93.1 million+, and a total order volume of 120,000+; and also teamed up with 雷佳音 in the Borgward car live event, which was completed within two and a half hours. With an order value of 220 million+, Borgward Auto became the No. 1 in the live broadcast of the vehicle manufacturer in 2019.
10. 正善牛肉哥
During Tmall Double Eleven in 2018, 正善牛肉哥 became the head of the Douyin food category with the power of short videos, and created a single-day sales of 27 million+ on Double Eleven, winning Tmall Double Eleven” Beef and mutton category “first.” Later, in the Taobao 618 Shopping Festival in 2019, although 正善牛肉哥’s fans were only more than three million, he sold 1 million bottles of wine, 100,000 cases of beer, and 200,000 pieces of steak. Its Taobao sales exceeded Li Jiaqi at that time. , Ranked first in Douyin at the time and third in the entire network.