Kwai is a product of Beijing Kwai Technology Co., Ltd. The predecessor of Kwai, called “GIFKwai”, was born in March 2011. It was originally a mobile application for making and sharing GIF pictures. In November 2012, Kwai transformed from a pure tool application to a short video community, a platform for users to record and share production and life. Later, with the popularity of smart phones and the decline in mobile traffic costs, Kwai ushered in the market after 2015.
On July 14, 2020, the official Kwai community account “Kwai Administrator” issued an announcement, announcing that a special management of “vulgar live content” would be launched from now on, and the announcement announced the list of blocked users, including high-fan accounts with 5 or 6 million fans.
Kwai development history:
In July 2013, “GIFKwai” transformed from a tool to a short video community. Due to the product transformation, “GIF” was also removed from the App name and renamed “Kwai”.
From June 2015 to February of the following year, Kwai users rose from 100 million to 300 million.
In January 2017, MAU exceeded 150 million and DAU exceeded 50 million.
On April 29, 2017, Kwai registered more than 500 million users, Kwai had 65 million daily active users and uploaded millions of short videos daily.
In November 2017, the number of daily active users of KwaiAPP has exceeded 100 million, and it has entered the “100 million daily active club”. The total registered user data has exceeded 700 million, and more than 10 million new video contents are generated every day.
On April 13, 2018, the upper left of the KwaiApp homepage was set, and a “parental control mode” with a child icon was added to the left column.
On June 5, 2018, Kwai has wholly acquired Acfun. In the future, Station A will maintain an independent brand, maintain independent operations, maintain the original team, and develop independently. And Kwai will also give strong support to Station A in terms of funds, resources, and technology.
On June 5, 2018, Chinese Online signed the “Transfer Agreement” with Beijing Kwai Technology Co., Ltd., intending to sell all the company’s equity in Station A to Kwai, and Kwai is willing to purchase these rights from the company
On September 14, 2018, Kwai announced a 500 million yuan flow plan to invest 500 million yuan worth of flow resources in the next three years to help promote and sell high-quality specialty products in more than 500 national poverty-stricken counties and help local farmers get rid of poverty. On September 21, Kwai held the first issue of Happy Village, using the special product sales experience of rural short video celebrities to promote “earth flavor marketing.”
On May 29, 2019, Kwai’s daily active users (DAU) exceeded 200 million.
On October 1, 2019, CCTV News and Kwai conducted a multi-link live broadcast of the “1+6” National Day military parade. According to Kwai’s official data, the multi-link live room technology was officially launched at 7 am on October 1, until the live broadcast of the military parade ceremony ended at 12:50. CCTV News and Kwai’s “1+6” National Day military parade multi-link live room was always watched. The number of visitors exceeded 513 million, and the highest number of simultaneous online users exceeded 6 million
In November 2019, Kwai Short Video and the Spring Festival Gala formally signed the “Brand Power Project” power brand service project. Kwai became the exclusive interactive partner of China Central Radio and Television Station’s 2020 Spring Festival Gala, and launched the red envelope interaction of the Spring Festival Gala.
On November 23, 2019, Kwai joined forces with QQ Music, Kugou Music, Kuwo Music and National K Songs to jointly release the “Music Liaoyuan Project”. The five platforms will integrate hundreds of millions of resources to help more musicians get out of the circle. At the same time, at the press conference, honorary trophies were awarded to Kwai musicians who won the top three on the “Kwai Voice” Rising Stars, Popularity and Singer Charts.
On December 25, 2019, CCTV and Kwai held a joint press conference in Beijing, officially announcing that Kwai will become the exclusive interactive partner of the 2020 Spring Festival Gala.
On May 26, 2020, Kwai and Jingdong Mall reached a strategic cooperation on the e-commerce live broadcast business. There is no need to jump to purchase JD self-operated goods through Kwai live broadcast.
On the morning of June 6, 2020, Kwai announced that the smart cloud big data center project will be launched in Ulanchabu City, Inner Mongolia, with an investment of 10 billion yuan and it is expected to be put into use in 2021.
On August 23, 2020, Kwai formally acquired the YTG e-sports team and entered the King of Glory KPL.
Features:
Technology empowers and uses technology to enhance everyone’s unique sense of happiness.
On Kwai, users can record their life with photos and short videos, and can also interact with fans in real time through live broadcasts. Kwai’s content covers all aspects of life, with users all over the country. Here, people can find content they like, find people they are interested in, see a more real and interesting world, and let the world discover their real and interesting self.
In early 2016, Kwai launched the live broadcast function and placed the live broadcast in the “Follow” column in a low-key manner. The live broadcast in Kwai only has an auxiliary function.
Kwai’s user positioning is “social average person”. The distribution of Kwai users in second- and third-tier cities is determined by the shape of Chinese society. Considering all Kwai users as a single person, he is equivalent to a ‘social average person’. Only 7 percent of the Chinese population is in first-tier cities, and 93 percent of the population is in second- and third-tier cities, so this “social average person” falls in second and third-tier cities. ”
Kwai’s recommendation algorithm uses a short version to say that the core of the algorithm is understanding. Including understanding the attributes of content, understanding the attributes of people, the interaction data between people and content history, and then using a model to estimate the degree of matching between content and users.
Kwai is a recording and sharing platform. Kwai CEO Su Hua hopes that people can “understand China” through Kwai, so that people over a thousand years later can also see the images of today’s era. Su Hua once said that in a few hundred years, Kwai will be a museum of records.