The Chinese version of Tik Tok, Douyin, is also the first version to launch. In fact, both apps are developed and operated by the Chinese company “ByteDance”.So, what is Tik Tok’s Chinese version (Douyin) like and is there any difference from the international version?
Douyin has the largest short video user in China, and its video content is also different from the international version of Tik Tok. Chinese version of Tik Tok (ie Douyin) users prefer to share beauties, food, travel, car reviews, funny jokes, etc. And Tik Tok users prefer to share dances. On Douyin, video celebrities with millions of fans can be seen everywhere. They usually prefer to use live broadcasts to interact with fans and promote products for businesses. Combine with China’s very developed logistics network to form a complete shopping network. Fans also like this form of communication, and they can buy products that idols also like.
Douyin’s interface
Douyin’s interface is also very simple, basically can be divided into these parts:
Recommendation(推荐): Use big data to recommend content that users like. If users stay on certain videos or topics for a long time, then you will most likely see similar videos next.
Follow(关注): Show the content of the video blogger you follow
Same City(同城): Douyin videos posted by people in the same city as you can be posted on this interface. If the people you follow are also in the same city, they will also be displayed first.
Friends(好友): In your address book friends, or friends who follow each other, their short videos will be displayed here.
News(消息): Douyin official news or messages sent to you by friends or strangers.
Me(我): My profile and a list of videos posted by me
Douyin’s other functions
You can search for a lot of content you need through Douyin, and the search results are displayed according to categories. The content that is most relevant and most suitable for the search intent is displayed first. Later, you can subdivide the selection based on “video”, “user”, “music”, “topic”, “live”, “location”, and “product”. So you can find the way you want to cook, you can also find the users you want to follow, or the music you want to use, etc.
In the search window, you can also see the most popular search content and the hottest stars and other rankings.
Basically, Douyin is inseparable from the lives of the Chinese. Many people rely on Douyin to live and survive, show their living conditions every day, or sell the products produced by the company. As an ordinary user, you can also get information through Douyin, or follow your favorite celebrities and Internet celebrities, which can constitute a colorful life.