冰墩墩 (English: Bing Dwen Dwen, Pinyin: bīng dūn dūn) is the mascot of the 2022 Beijing Winter Olympics. The panda image is combined with the ice crystal shell rich in super energy. The head shell shape is taken from the ice and snow sports helmet, decorated with a colorful halo, and the overall image resembles an astronaut.
On August 8, 2018, the launching ceremony of the global collection of mascots for the Beijing Winter Olympics and Paralympics was held. On the evening of September 17, 2019, Bing Dwen Dwen officially debuted. On the evening of February 4, 2022, Bing Dwen Dwen appeared at the opening ceremony of the 2022 Beijing Winter Olympics.
Bing Dwen Dwen means creating extraordinary, exploring the future, embodying the pursuit of excellence, leading the times, and facing the infinite possibilities of the future.
The mascot Bing Dwen Dwen determines the course
On August 8, 2018, the launching ceremony of the global collection of mascots for the Beijing Winter Olympics and Paralympics was held.
On October 20, 2018, the global collection of design proposals for mascots entered the submission stage. The collection lasted for 84 days, and a total of 5,816 design proposals were received.
From January 7th to 8th, 2019, the Beijing Winter Olympics Organizing Committee organized an expert review committee to conduct preliminary and re-evaluation of all the mascots’ valid collection works.
On April 12, 2019, the Beijing Winter Olympics Organizing Committee invited representatives of the National People’s Congress, Beijing Municipal People’s Congress, Hebei Provincial Committee of the Chinese People’s Political Consultative Conference, representatives of the All-China Federation of Trade Unions, Youth League Central Committee, All-China Women’s Federation, China Disabled Persons’ Federation, as well as athletes, students of primary and secondary schools and related Representatives from all walks of life, including enterprises, commented on the design plan.
In early June and early July 2019, the Beijing Winter Olympics Organizing Committee entrusted the Trademark Office of the State Intellectual Property Office of the State Administration for Market Regulation to check the candidate programs and mascot names respectively.
In late June 2019, the International Olympic Committee and the International Paralympic Committee launched an international review of the two groups of mascot candidates.
In August 2019, the design team of “Bing Dwen Dwen” specially went to the Wolong Giant Panda Nature Reserve in Sichuan to inspect the panda’s shape and posture and improve the design details.
In August 2019, the Beijing Winter Olympics Organizing Committee reported the mascot candidate plan of the Beijing Winter Olympics Leading Group to determine the final plan.
On the evening of September 17, 2019, Bing Dwen Dwen was officially released.
In December 2020, the Bing Dwen Dwen trademark was successfully registered.
Bing Dwen Dwen Design Elements
Bing Dwen Dwen is a combination of panda image and ice crystal shell, which reflects the characteristics of winter ice and snow sports. Pandas are recognized by the world as China’s national treasures, with a friendly, cute and naive look. The colorful halo on the panda’s head is inspired by the “Ice Ribbon”, the national speed skating hall of the Beijing Winter Olympics. The flowing color lines symbolize the ice and snow sports track and 5G high-tech; the head shell shape is taken from the ice and snow sports helmet. The overall shape of the panda is like an astronaut. It is an ice and snow sports expert from the future, which means the combination of modern technology and ice and snow sports. Bing Dwen Dwen has a small red heart in the palm of his hand, which is the inner character.
Bing Dwen Dwen abandoned traditional elements, full of futuristic, modern and speedy.
Bing Dwen Dwen Symbolism
“Ice” symbolizes purity and strength, which are the characteristics of the Winter Olympics. “Dundun” means honest, sturdy and cute, which fits the overall image of the panda and symbolizes the strong body, indomitable will and encouragement of the Winter Olympic athletes. The Olympic spirit of the human heart.
Bing Dwen Dwen News
Chinese New Year special edition Bing Dwen Dwen will be launched soon
On February 8, Guo Lei, director of the Franchise Management Division of the Market Development Department of the Beijing Winter Olympics Organizing Committee, said in an interview with a reporter from People’s Daily that the special edition of Bing Dwen Dwen for the Chinese New Year will be launched soon, and the licensed products of the Beijing Winter Olympics will continue to be sold at least until this year. end of June.
Guo Lei said that due to the concentrated outbreak of demand and the fact that workers and masters in various factories are still on the Spring Festival holiday, some products, especially Bing Dwen Dwen licensed products, are currently not easily available. The Market Development Department of the Beijing Winter Olympics Organizing Committee attaches great importance to it, and has conducted several rounds of communication with various production enterprises. At present, the factory has resumed work in an orderly manner, and active measures have been taken to promote product production. There will be a continuous supply of products to the market.
Retail stores such as the Beijing 2022 Official Licensed Merchandise Retail Store have taken necessary purchase restrictions to enable more people to buy mascot-licensed products in the near future. In the official flagship store of Tmall Olympic, some Bing Dwen Dwen products will be sold every day, and we will also pre-sell some styles of Bing Dwen Dwen products. At the same time, I would like to tell you good news. With the support of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee and the International Olympic Committee, we will also launch a special edition of Bing Dwen Dwen for the Chinese New Year. The beaming Bing Dwen Dwen will soon be available on the Tmall flagship store. Pre-sale, everyone is welcome to buy.
According to reports, the Beijing Winter Olympics Organizing Committee has launched more than 5,000 licensed products in 16 categories. These licensed products also deserve the attention of consumers. The licensed products of the Beijing Winter Olympics will continue to be sold at least until the end of June this year, which can meet the needs of consumers.
Guo Lei said, we also remind the majority of “Olympic fans” who care about and support the Winter Olympics, not to buy licensed products at high prices from “scalpers”, do not believe in price speculation, do not hoard goods, and consume rationally, let us work together to create Good atmosphere for Winter Olympics shopping.
[…] the most popular product recently, Bing Dwen Dwen can be said to be hard to find, and this is the official situation, and the official has also begun […]