Today I would like to talk about the basic idea of opening a Taobao store. In fact, the idea of selling things online is similar, and the specific methods and measures may be a little different.
It should be noted that basically many steps can be carried out at the same time. It is recommended that those who want to do e-commerce should have a comprehensive consideration and plan first. Don’t wait until the store is open and there is no business to worry about.
The basic idea of Taobao store operation is divided into 8 steps:
Step 1: Search for products, tap potential products in the market, help improve product performance, optimize inventory status, monitor hot-selling items, and track competitors:
1. Best-selling categories, brands, and items in the industry
2. My strengths and weaknesses: category, brand, single product
3. Competitor’s products
4. Product pricing and price comparison
Step 2: Find traffic, attract more valuable visitor traffic, accurately analyze comment traffic, increase sales traffic, accelerate performance soaring, and easily lead the industry.
1. Free traffic: activity traffic, natural search traffic, SNS traffic, search engine traffic, Weibo traffic, collection traffic, direct access, etc.
2. Paid traffic: through-traffic traffic, Taobao customer traffic, hard advertisement traffic, navigation traffic, rebate sharing platform traffic
Step 3: Improve conversion, promote the purchase behavior of store visitors, quickly analyze various conversion rates, deeply tap customer service potential, and improve customer service efficiency and store sales. Determinants: products, prices, promotions, descriptions ,Evaluation.
1. Store conversion rate
2. Consultation conversion rate
3. Promotion conversion rate
4. Conversion rate of marketing activities
5. Page view conversion rate
Pick up the customer list, increase the transaction amount of the purchase order, deeply analyze the unit price of the store customer, provide effective marketing skills, and help improve related sales. Determinants: commodity structure, page guidance, customer service recommendation, marketing activities.
1. Unit price for new customers
2. Regular customer unit price
Step 4: Increase sales, the main purpose of opening a Taobao store. Through various tools and activities to create popular models and form a group of popular models, the store began to develop normally. For small sellers, we will focus on three parts, through trains, Taobao activities, and creating popular models, so as to increase sales from these three aspects. Of course, there are many ways to increase sales, just find a method that suits your store to increase sales.
Step 5: Promote efficiency, improve employee service efficiency, reduce labor workload and intensity, and comprehensively improve real-time, timeliness, and responsiveness. Batch price change, batch evaluation, automatic reply, batch print order, customer service efficiency improvement software. Improve efficiency and reduce costs.
Step 6: Manage members, carry out precise marketing of member customers, see members from multiple dimensions, find out the characteristics of members, and be effective and accurate
marketing
1. Customer data statistics
2. Customer data analysis
3. Membership level system
4. Affiliate Marketing Activities
5. Member care and interaction
Step 7: Focus on service, strengthen the service quality of various links, improve service in all aspects, improve the reputation of the store, expand the market share of products, and realize friendly communication and interaction with customer service
1. Pre-sale reception
2. Logistics service
3. After-sales service
4. Staff management and motivation
Step 8: Calculation of profit, automatic calculation of profit details, cost management of the whole process, store profitability, commodity profit potential, trend analysis and statistics, to provide strong support and guarantee for shopkeeper decision-making. Commodity gross profit, cost structure: labor cost, office cost, marketing cost, logistics cost.
Small sellers on Taobao must at least take the following 4 steps: find products, find traffic, increase conversions, and manage members. Each seller operates and simplifies according to his own actual situation. The problems encountered in different periods are different. Solve the biggest actual problems at present, one by one, develop slowly, and solve any bottlenecks, solve them and break through them. Only by focusing on the goal of increasing sales, doing a good job in the basic work of store operation, optimizing the process, and improving efficiency, the store will continue to develop. The three dimensions of the brand, popularity, reputation, loyalty. By operating the brand with the mindset of selling goods, you will definitely taste the sweetness of profit: if you sell more, you will be well-known; if your products and services are better than those of your peers, you will have a good reputation; This is also a way of thinking about store operations.
Products, traffic, conversion, members, do 4 things well, a virtuous circle, and the store will develop healthily. Products are the first and the value carrier of all work, and all work is carried out around selling products. Therefore, products play a decisive role in the development of the store, and selling popular products is the eternal goal of Taobao stores.